The Rise of Greek Yogurt in the U.S.

I came across this billboard advertisement in Portland, OR, but it was removed before I could snap a picture. Luckily it has been documented here, http://aflamuuuuusic.blogspot.com/2011/06/trio-day-ben-jerry-ice-cream-billboards.html

For yet another version (featuring the obligatory classical imagery see, http://www.flickr.com/photos/target_man_2000/7216608238/)

Greek yogurt is everywhere in the US now, its cultural and economic history in Greek America begging for an article or a dissertation