Friday, September 10, 2010

The Origin of the Iconic New York City Paper Cup

Why does the iconic New York City paper cup look so… Greek?

The designer of the cup, Leslie Buck, arrived in the U.S. after fleeing the Nazis during World War II. He joined a new company called “Sherri Cup” in the ’60s. He designed the cup, with no art training, with a Grecian theme and in the colors of the Greek flag, to appeal to… Greeks. It turns out that a large portion of the city’s diners at that time were owned by Greeks. It was an instant hit.

So, we have immigration, ethnic occupational segregation, and Buck’s ingenuity to thank for decades of cozy, New Yorky feelings inspired by that little cup.

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